Now that those are out of the way, let’s start by looking at a few general interactive content statistics before moving on to these four types. That means content creators have to make interactive videos for each choice made by the user. 60% of B2C marketers use content marketing strategies. Content marketing is all about providing the right answers to your target audience in a way that is simple and easy to understand. The point is that their prize was relevant. Enjoying content marketing stats? Content can be made interactive by incorporating an interactive video, slideshow, survey, tool, calculator among other elements. Read on to find out more content strategy statistics that will help you in your content marketing efforts. Importance of Interactive Content. https://outgrow.co/blog/generate-qualified-leads, Outgrow. Take your content to the next level with these tips! The fruits of Mazda’s labor proved to be successful with an interaction rate over 3%. “47 Gamification Statistics You Must Know: 2020 Market Share Analysis & Data.” https://financesonline.com/gamification-statistics/, Blunt, W. (2018, May). More than 16 blog posts a month on average result in around. For product-related businesses, the most important thing is to use content marketing to demonstrate how awesome your product is. “Top Gamification Statistics of 2020: Next Level Gaming.” https://review42.com/gamification-statistics/, Mahesh, S. (2015, December). It has been found that headlines that are longer than 14 words on average get 5X more backlinks. , the top two types of content used by businesses for content marketing are social media content (95%) and blog posts (89%). 30 Content Marketing Statistics, Trends & Data for Your 2020 Strategy Content While content marketing can evoke various meanings, depending on the context, it is defined as gently marketing products and services with content shared through blog posts, videos, social media and more. Content marketing is 3 times more efficient in terms of leads than outbound marketing. What does it mean to have value? An overwhelming majority of people who enter competitions are likely to share a brand’s content when the contest ends. They reaped from those efforts—according to LearnG2.com, witnessing “800+ conversions at a 41 percent conversion rate.”. 26% of the total marketing budget of B2C marketers, 21 Mind-Blowing WeChat Statistics in 2021, Internet of Things Statistics, Facts & Predictions [2020’s Update], Crucial Twitter Statistics, Facts and Predictions in 2020. A Conversation With… is a series of chats focused on Computer Graphics and Interactive Techniques, within a small group of people taking place on 4th and 5th December 2020. By posting more often, you build up trust and credibility. https://www.forbes.com/sites/forbescommunicationscouncil/2017/09/01/why-interactive-content-is-the-best-way-to-captivate-a-millennial-audience/#6546ca3665ce, McCready, R . 5. Either way, content marketing is the way to go. Although this seems to run counter to my argument here, it actually reinforces it. The 2018 B2B content marketing statistics from the Content Marketing Institute (CMI) show that 91% of B2B marketers use content marketing to reach customers. It comes in many forms, from interactive video, to assessments, to interactive eBooks and beyond—the point is that there’s much to choose from. are clear that more frequent blog posts boost engagement. The more content you put out there – the better for you! As the Junior Copywriter at MESH, Jayme brings a quality craftsmanship and artistry to assignments he creates, as well as a bit of motion to the office as a freestyle dancer. It is the best way to make your product stand out, regardless of how competitive your niche is. “30 Amazing Examples of Branded Facebook Contests Done Right”. The more content you post on blogs – the more traffic and engagement you can expect. When these bits of information are taken together with the fact that the brain can also compute complete images in 13 milliseconds, its little wonder infographics are as popular as they are. Another interactive calculator example is for mtnonline.com, which is a telecommunications company operating out of Nigeria. Submit. Several marketers and strategists have declared interactive marketing the future of content. It generates more conversions and click-throughs. It is among the most profitable approaches to marketing in 2019! According to the state of the content marketing industry, facts point that the best way to promote your products or services is using content marketing. As a result, “Facebook became London Drugs’s ‘#1 source of website traffic referral.’”. Video is a highly effective form of content and its popularity has gone hand-in-hand with the rise of social media. Input information to get a data usage calculation. have a designated employee to monitor content creation. Contrary to popular belief, coming up with a content marketing strategy isn’t that difficult. Today we are here to discuss content marketing statistics and why they are so important in 2020. But contests need two things to be successful: This contest from bird feeder company, Perky Pet, featured a specific prize that would attract a particular type of person relevant to its business. CDC twenty four seven. 2015. While it was previously thought that headlines should be short and to the point, it seems like audiences now have an appetite for longer headlines. That’s how you become a respected part of your industry. Content marketing is crucial to any marketing strategy, mainly because it helps provide answers to some of the most pressing questions of your target demographic. In other words, the more posts – the better your chances of making a sale! While few companies are actually using it to deepen relationships with their customers, this trend is likely to take off in the coming years. A good example of gamification in marketing would be Mazda. 13. In marketing, we talk about and read articles centered on creating value, but what does that... Getting ready to write involves more than sketching out an outline. If you are new to the game, then there’s no need to panic; all you need are these top, While it was previously thought that headlines should be short and to the point, it seems like audiences now have an appetite for longer headlines. Whether you are an established organization or an up-and-coming startup, using various, can help your business grow and reach that bottom line. – “How many people read my article?” or “How many people saw my video?”, – “Do consumers share my content with others?”, Answer: As often as you are able to produce. But with so many choices of interactive content out there, it paints the picture that it’s complex. Use every blog post as part of your strategy – it will pay off! CAGR, according to Investopedia, is “the rate of return that would be required for an investment to grow from its beginning balance to its ending balance, assuming the profits were reinvested at the end of each year of the investment’s lifespan.”. It provides an all-encompassing experience. During their buyer’s journey, users might use your exact posts to get information and recommendations. 80% of online visitors watch a video only 20% read the content. “The Times They Are a-Changin.”... Knowing why your audience should care about your content is essential to adding value to it. We are a team of tech (and otherwise) enthusiasts, determined to find the Answers to the Ultimate Questions of Life, the Universe, and Everything. The difference is in how this information is presented to a reader. “10 Statistics That Prove Interactive Content is the Future of Digital Marketing.” https://outgrow.co/blog/interactive-content-future, Outgrow. 28% of businesses say that a lack of having a solid content marketing strategy is a major challenge when creating content. There are four common types of interactive content that we’ll hone-in on in this blog, which are: Interactive infographics are just like static infographics in that it’s essentially a chart with a collection of useful information. Here, hint.fm overlaid interactive graphics on a static image of the United States to demonstrate current wind speeds across the nation—a feast for the eyes! Heart Attack. “Infographic: How to generate engagement through a social media contest.” https://www.dmnews.com/customer-experience/article/13036737/infographic-how-to-generate-engagement-through-a-social-media-contest, Andre, L. (2020). “The State of Interactive Content Marketing: Statistics and Trends.” https://www.demandgenreport.com/resources/infographics/the-state-of-interactive-content-marketing-statistics-and-trends, Dubey, E. (2019, May). You input information, you get calculations sent back to you. Today, content marketing in all its forms is considered to be the backbone of any successful marketing strategy, regardless of the size of the company or the niche it operates in. This makes it one of the most attractive options for a successful content marketing strategy. Well: Blogging is not a hobby anymore. Facebook follows closely at number 3. It is potentially the best way to make sure the audience knows about you and your product. Bandersnatch followed a character named Stefan , a tormented game developer who was forced to make a number of simple and tough decisions to release a video game. 56% of businesses worldwide intend to spend more on content creation. The point of this calculator is to figure out your specific impact on the planet based on the plastic you consume. 11 Interactive Marketing Examples That Inspire, Engage, and Convert.” https://www.shortstack.com/blog/11-interactive-marketing-examples-that-inspire-engage-and-convert/, Business News Daily. 603.809.4164. . It offers something to every kind of audience, and it is highly personalized, compared to most other approaches. The most successful companies spend 40% of their budget on content marketing. It gets you more leads and traffic than any other type of marketing, and it builds the trust and loyalty of your audience. , then there’s really only one way of doing that. Let us know by sending us a message in the chat below. https://www.gamify.com/faqs-page, Gillett, R. (2014, September). This process is known as branching. “Why Create Interactive Content? We use cookies to ensure that we give you the best experience on our website. It keeps visitors on a web page for much longer. It’ll keep prospects and customers coming back for more. plan to increase their budget for interactive content. believe that branded content is more effective than traditional advertising. Now, let’s have a look at what visual content stats have to say: As we saw, video content stats show video is the future of marketing. Interactive content generates a greater rate of engagement, resulting in improved data quality.. Save my name, email, and website in this browser for the next time I comment. “Do Infographics Increase Reading Comprehension and Recall? “ How Interactive Content Can Help Generate Leads”. Games are notorious for this. Help for Survey Participants 2020 Census 2020 Census Operational Information American Community ... Business Formation Statistics (BFS) Business Applications. Mobile internet users account for 91 percent of the global online population. Nowadays people monetize their posts and make a living out of it. 2017, November. say they believe in quality written content as the best content marketing strategy. Your feelings are highly valuable in making effective decisions, especially if you tend to over-intellectualize projects. skim through 3-5 recommendations on blogs before the purchase. Hm… let’s see: Facebook, YouTube, Instagram, Snapchat, Tumblr, Pinterest, and so many others. Many marketers shy away from it for that very reason. Today, content marketing in all its forms is considered to be the backbone of any successful marketing strategy, regardless of the size of the company or the niche it operates in. The key here is motion. https://agate.id/online-advertising-html5/, Akhtar, O. “Interactive vs Static Content.” https://www.linkedin.com/pulse/interactive-content-vs-static-sairaj-mahesh/, Mazime. Content marketing is about long-term ROI. 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